Press & Events


Welcome Dr. Mike Fralix, Technology Evangelist


Welcome Dr. Mike Fralix, Technology Evangelist

We are excited to announce Dr. Mike Fralix as our Technology Evangelist. Leveraging Dr. Fralix’s industry experience demonstrates SoftWear Automation’s continuing focus on creating and expanding autonomous Sewbot™ work lines for the sewn products industry. 

Fralix, who holds a Doctorate in Technology Management, is the current President and CEO of Textile Clothing Technology Corporation, [TC]2   where he will continue serving while working with SoftWear Automation. He also serves on the Board of Directors of the AAFA (American Apparel and Footwear Association) and brings decades of experience in apparel manufacturing, including research and development, operations management, and corporate management. Fralix will champion SoftWear’s Sewbots™ onto the factory floor while helping to identify key partners that will support and enable more local manufacturing.

“Mike brings a remarkable amount of industry knowledge and expertise,” said Raj Rajan, Chairman and CEO of SoftWear Automation. “We’re thrilled to have him evangelize our technology to  help redesign the textile and apparel industry supply chain.”

“The sewn products industry is ripe for innovation, and SoftWear Automation is perfectly positioned as a leader in this space,” said Dr. Fralix. “I’m excited to join the team at this rapid stage of its growth. This is a fantastic opportunity to help lead the adoption of SoftWear’s unique robots in a market I know so well.”

Dr. Mike Fralix will be in Frankfurt next week for Texprocess. Be sure to stop by our booth, F52 in Hall 4.0, to give him a warm welcome to team #Sewbots™.

Infinite possibilities

Have a product you would like to automate? Download a tech pack today to get started.

Go Now